Pheromone Maxxing: Why Skipping the Shower Gets the Chemistry Backwards

A woman in a lab coat holds a small glass cologne atomizer over an open lab notebook

Somewhere on your phone right now, a guy is explaining that he hasn’t showered in nine days and women can’t stay away from him. He’s wearing the same hoodie as last week. He gave up deodorant in August. And he’s very sure he’s onto something. The internet calls it pheromone maxxing, and I’ll admit that […]